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About the artwork

Patrick Rubinstein's "frida frido" presents a vibrant, multi-layered portrait of Frida Kahlo. The central panel features a detailed, grayscale image of Kahlo, while the side panels showcase her portrait in a grid of vibrant, pop-art colors, reminiscent of Andy Warhol's style. One side panel also features a comic-book style "FRIDA!" graphic, adding a playful, contemporary touch. The lenticular effect, indicated by the "dorée à la feuille d'or 22 carats" note, likely adds a dynamic, shifting quality to the imagery. This triptych juxtaposes Kahlo's iconic image with elements of pop art, creating a visually engaging homage to the artist and her enduring influence.

About the artist

French contemporary artist Patrick Rubinstein invites viewers into a world where nostalgia, motion, and modernity collide. Drawing inspiration from icons of pop culture and the legacies of Optical and Kinetic Art, Rubinstein creates mesmerizing, multi-dimensional works that transform with every shift in perspective. His pieces are more than visual—they are experiences, alive with movement and surprise. At the heart of Rubinstein’s art is a dynamic interplay between image and viewer. With a signature lenticular technique, he overlays multiple visuals into a single composition, allowing the work to shift and animate as one moves past it. Marilyn Monroe, Elvis Presley, and modern-day symbols take on renewed vitality, not as static portraits but as pulsing, kinetic echoes of cultural memory. Through this ever-changing lens, Rubinstein challenges us to see beyond the surface—into layers of time, perspective, and perception.