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About the artwork
This work depicts the iconic painter Pablo Picasso at the forefront, looking towards viewers with an enigmatic gaze to draw them in. When viewed from the right side, Picasso appears in monochrome, yet upon moving, a myriad of brand logos appear on his visage and surrounding him, including those of Starbucks, Coca Cola and Lego. This dynamic effect gives the work a perpetually renewed nature as it changes based on the movement of the viewer, like a captivating dance partner of sorts.
About the artist
Patrick Rubinstein draws his themes from both the past and the present and is inspired by Optical Art and Kinetic Art, genres that play with our perceptions through art. His works often feature the major icons and celebrities of the second half of the twentieth century and feature an innovative technique, which allows visual variations when the spectator moves around the work while maintaining defined sight of the central image. The result of this is captivating, giving the artworks an animated and perpetually renewed nature. Rubinstein’s art has a striking effect when observed: the image, fixed at first, comes to life according to the movements of the viewer. We become the animator vis-à-vis the unprecedented dynamics of his work, that draw us into a captivating visual experience, and surprises us with every viewing.